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Home » Business And Finance Articles » The Greatest Lie Ever Told Everyone Is Your Prospect

The Greatest Lie Ever Told: Everyone is Your Prospect!

Outdated network marketing ideologies (some people call them lies), have made failure a common destination for most network marketers in our industry.

The "everyone is your prospect" (and other tired theories), end up making you feel frustrated and incompetent, not to mention it sets you up for failure.

Why? Because you go out and try to "sell" your product or your business opportunity to everybody you come in contact contact with and then feel like a loser when people repeatedly tell you they're not interested!

Here's the reality: not everyone is a prospect for your business opportunity or product despite what you've been taught. Shocker huh?

Although your upline and in some cases, your company has drilled it into your head that everyone is a prospect for what you're marketing, you must keep in mind you're in business and not everyone wants what you're selling.

You must know that it's to your company's benefit for you to think that you have a huge market with wide-open arms just ready for your product. That's probably how they sold you on the opportunity - right?

Take for example the three foot rule. The three foot rule is an offshoot of the "everyone is your prospect" theory. This is where you find a catchy phrase to start a conversation with anyone and everyone who's unlucky enough to venture within three feet of you. The goal is to "work" your opportunity into the conversation. Don't you feel phony when you do this?

Don't get me wrong, there's nothing wrong with making small talk with strangers when you're out and about, but if your only reason for doing so is to get an "opening" to pitch your business, then its contrived. Besides, most people can sense when you're insincere and fake. Who do you think you're fooling?

Now, think about it. What kind of role-modeling are you showing for your potential prospect anyway? After you pitch them your opportunity, the first thing that comes into their mind is: will I have to go up to strange people in public places to recruit for my business too? I don't want to do that... this is not for me.

You are making your potential prospects even more resistant to your proposition with your actions and you don't even know it. But maybe you do, because the three foot rule and the other "lies" you've been practicing and believing in have not been working.

It's a reality that you feel awkward prospecting this way, but your upline says it's one of the "techniques" we use.

Your family hates taking you out in public places, like restaurants and stores, because they know you're going to launch into your network marketing spiel at any given moment. They're embarrassed and ashamed you work your business this way. You're like a lion on the prowl in the Serengeti!

The more you conduct yourself this way, the more you feel a lost of your dignity. You feel like a schmuck, like the creepy guy that sits alone in the back of a movie theatre watching a children's flick and talking to himself.

Despite what you've been told, not everyone is your prospect. That can never be! Some people are happy working a job. Some people are so fearful and distrustful of business people that they could never muster up the courage to become one of them. Some people don't like risk. Some people just aren't qualified to be their own boss.

By now, if you've done the three foot rule for any length of time, you know that it is not a good use of your time. In fact you are getting frustrated and angry that you have to resort to such tactics, but you feel you are obligated to use any wacky prospecting technique your upline comes up with.

If your upline told you to dress up as a clown complete with the big red nose and rainbow curly wig and go door to door prospecting, you'd do it because your upline told you it worked. You want to be teachable and trainable, so you do anything they tell you to do, much to your displeasure.

Around about now you are ready to quit. You've had enough of the "everyone is your prospect" lie and other lies. The reason you are not having much success is because...

You are not going after your target market! Your job is not to convince, bribe or convert anyone into having a business. Your job is to talk to people who are on the same page as you. In other words you want people who are actively seeking out a solution to their problem and you want them coming to you first.

When people seek you out, you are seen as an expert. When it's the other way around you are seen as a pest and a desperate one at that. Why would you want to waste valuable time trying to convince uninterested people of your opportunity or to try your product?

The reality is that if you keep believing the "lies" or the ineffective marketing techniques your upline is telling you to do, you will not have much success if any success at all.

If you want to have massive success you must go after your target market. I promise you that you will drastically reduce your chances of failure in this industry by doing so.

And here is another random article you might be interested in...

Title Insurance Companies Must Change Their Ways

In the last few years the real estate title industry has been in the news a lot more and usually it is not because of the good things they are doing. Most of the news has revolved around the illegal kickbacks and gifts they are giving to brokers in return for more business being sent their way. The latest story is from Washington and involves homeowners suing title agencies for providing illegal gifts to brokers and passing on extra charges to the customers, http://seattlepi.nwsource.com/business/289185_title19.html. These stories have become far too common and in the Internet age it is only a matter of time before anyone who is in need of title insurance will be able to find similar stories. Because of the increased knowledge title insurance providers should take heed and change their ways. There is no way to hide this information from consumers and those title companies who are engaging in these illegal practices will pay the price and rightly so.

Before I go any further I need to discuss exactly what Title Insurance is. Title Insurance is an insurance policy to guarantee your ownership against claims, liens or judgments that might arise after your purchase or loan has been completed. Title insurance providers research and certify ownership of real estate before it is bought, sold or refinanced. They search state and municipal public records for the property and persons in the transaction. The investigation is thorough and complete. The title company will notify you and your attorney or lender of any claims that may challenge your ownership or the new loan on the property. Title insurance is a requirement in almost every state in the US and it serves to protect lenders and homeowners against losing their loan or home due to title inaccuracies or deceit.

The problems arise when title companies attempt to buy their business from real estate brokers, attorneys, and/or mortgage brokers. The practice of giving gifts and kickbacks in return for additional business is illegal in every state but many title companies ignore this. This practice has been ingrained in the title industry and the fact that customers were unaware of it has made it highly profitable and difficult to discover. That is until recently. Customers are becoming better educated on the closing process and in turn what title insurance is and how much it should cost. One of the biggest reasons for this is because of the increased availability of information because of the internet. Consumers now have instant access to all the information they want with a couple of clicks of their mouse. Title companies can no longer hide what they are doing from their customers.

In the past most consumers were unaware that they could choose their own title insurance company and instead used the company that their broker or attorney recommended. The fact is that this is just a recommendation and customers have a right to choose who they want to use for their title services. Armed with this knowledge customer have the ability to shop around and find the best price for their title insurance. When looking for a title service customers need to ask for a detailed breakdown of all fees and charges from each company and determine the best price. If a company refuses to give this information or try to tell you it is an estimate and the price may change at closing they are obviously hiding something. These companies should be eliminated immediately. Once the information is obtained from a number of companies the customer should review everything and choose the company they feel most comfortable with. And remember some brokers and attorneys rely on gifts and kickbacks so they may try to convince customers that they can't choose their own title company or otherwise try to steer them away from the customer's choice. If that happens they should look closer at the broker or attorney who they are working with because they are being less than honest about this. The customer can have all of the power if they properly educate themselves.

As more and more problems are being exposed in the title industry space is opening up for companies who are willing to change the way the title industry works. Some new companies are trying to change the way consumers view title insurance and closing services by offering services directly to the consumer. They do not rely on leads from brokers or attorneys and as a result they do not need to rely on kickbacks to get increased business. Their goal is to educate the consumer and give them the lowest possible rates and they can do this because they are not adding junk fees to cover the cost of gifts and kickbacks that other title companies have. They offer flat fee charges for title and settlement services and the quote that is received on the website is what the consumer pays at closing, there are no hidden charges that pop up during the closing process. What you see is what you get.

As the title industry gains more and more negative exposure title companies who are trying to change the way the business works will see more room for themselves in the market and this will greatly benefit consumers. When consumers are shopping for a home, mortgage, or even a refinance mortgage they do plenty of research to get exactly what they want and title insurance & closing services should be no different. It could mean the difference of thousands at closing. The internet helped consumers find new alternatives when it comes to mortgages and as they become more educated they will realize that they can save a significant amount of money by learning about title insurance and shopping around.